Dr. ZAINAL ABIDIN, S.Pi., MBA., MP.
https://www.scopus.com/authid/detail.uri?authorId=57194204535
Program Studi Sarjana Sosial Ekonomi Perikanan (Kampus Kediri)
z_abidin@ub.ac.id
08123478891
Overview
Zainal Abidin currently works at the Socioeconomics of Fisheries and Marine Department, Universitas Brawijaya. My research interests are in the area of marketing and its management: marketing management, consumer behavior, ecotourism marketing, fisheries commodities marketing, agribusiness, entrepreneurship, and sustainable development..
Research Interest
Marketing management, consumer behavior, (eco)-tourist behavior, marketing strategy, agribusiness management
Qualifications
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